Freelance Thought Leadership Content Writing
As an executive or subject matter expert, you have a wealth of first-hand knowledge and insights that can benefit your audience — and improve the authority and credibility of your business. According to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report:
- 60% of buyers believe thought leadership content helps build credibility when a brand enters a new space
- 57% of buyers believe thought leadership helps build awareness for a new or little-known brand
- 53% of buyers believe it’s important for new and small businesses to create thought leadership content if they want buyers to consider working with them
But thought leadership content is hard — especially when you need to focus on actually running your business.
That’s where I come in.
I’ll work with you to establish and understand your needs — if and why you need thought leadership content — before identifying your organization’s SMEs that can help me produce it. Then, I’ll interview the relevant SMEs to craft unique and engaging thought leadership content that helps your business stand out from its competitors and deliver the information your audience wants and craves, helping establish and improve your company’s authority and credibility.
Thought Leadership Content Writing Rates
All thought leadership projects include one free revision.
If you’re interested in hiring me for a project that isn’t specified above, please contact me and I’ll be more than happy to consider your proposal.
I am happy and available to work on retainer by request or for projects that deem such a payment structure necessary. Please contact me to discuss such arrangements in detail.
Areas of Expertise
I specialize in producing thought leadership content about:
- Insurance and insurtech
- Personal finance and fintech
- Retail and e-commerce
- Startups and SMBs